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# rainbowvapes.co.uk — SEO & Content

WooCommerce vape shop. Good client — £200/month SEO and break-fix retainer.
See also: [[rainbowvapes]] for hosting/technical details.

## SEO Opportunity

- Product page optimisation — variable products, e-liquids, devices
- Long tail search around specific brands, flavours, nicotine strengths
- Local SEO if serving a region
- Blog content — vaping guides, product reviews, news, legislation updates
- Rank Math Pro already installed and active

## Current SEO Retainer

£200/month — SEO + break-fix support

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## 🗒️ Todo

- [ ] Full SEO audit once migrated to Hetzner (post-migration clean slate)
- [ ] Google Search Console review
- [ ] Product page SEO — titles, descriptions, schema
- [ ] Content plan — vaping guides, product spotlights, news
- [ ] Migrate to Hetzner first (see [[rainbowvapes]] for migration plan)

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## 💡 Nice to Have

- [ ] AI content agent — product descriptions, blog posts in client voice
- [ ] Automated new product SEO — agent writes optimised description on new product add
- [ ] Email marketing integration — new products, promotions to existing customers

## Strategy Note (2026-05-20)
Rainbow Vapes currently on Guru shared hosting - intentionally not optimising
performance there. Goal is to demonstrate speed difference vs Hetzner+Redis to
persuade migration. Current mobile score: 65. Once migrated, WooCommerce product
and category pages will benefit from Redis object cache - expect 85+ mobile score.
Migration planned - see [[rainbowvapes]] for hosting details.